FAHEEM AHMAD KHAN; AMMARAH SAJID; KHURAM SHAFI. Leveraging Brand Equity through Brand Love and Brand Respect: A Conceptual Extension through Lovemarks Theory. UW Journal of Management Sciences, [S. l.], v. 6, n. 1, p. 187–207, 2022. DOI: 10.56220/uwjms.v6i1.72. Disponível em: https://www.uwjms.org.pk/index.php/uwjms/article/view/72. Acesso em: 6 apr. 2026.