Role of Core Self-Evaluation Personality Trait and Individual Beliefs in Predicting Technology Acceptance Model 3 (TAM3)
DOI:
https://doi.org/10.56220/uwjms.v1i1.59Keywords:
Core self-evaluation, Trustworthiness, Technology acceptance model3 (TAM3), Perceived ease of useAbstract
Purpose: This study attempts to empirically investigate the adoption of 3G/4G LTE
technology in Pakistan.
Methodology/Design: The data was collected using a structured questionnaire from
consumers of twin cities of Pakistan. The sample was taken on basis of convenience sampling
technique. Initially 700 questionnaires were distributed among the students, out of which 605
completely filled questionnaires were used for data analysis by using SPSS.
Findings: The results for all variables were significant and showed positive relationship
among them. The results reveal that core self-evaluation and trust have positive impact on
technology acceptance model variables.
Originality/Value: Based on TAM 3 theory the research formulated the theoretical
framework, and then investigating the impact of core self-evaluation personality traits and
individual belief trust on perceived ease of use and perceived usefulness to elucidate the
individual’s adoption intention towards 3G/4G LTE technology. More specifically, this study
aims to extend the technology acceptance model 3.
Implication: This study is expected to provide better information and understanding of the
factors influencing consumer’s adoption intention about 3G/4G LTE technology. It provides
important implications for the marketers and retailers. Retailers and marketers are advised
to observe personality and trustworthiness beliefs of target consumers and carefully judge
their intention towards 3G/4G LTE technology. Easy to use and useful technology might
have a stronger chance for adoption.
Limitations: This study was limited to university students and to 3G/4G LTE technology.
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